Here are just a few reasons why you should have a properly designed and optimized website and what it can mean for you and your bottom line.
Your Competitors already have website
Businesses these days, they start their business journey by getting a website for their business. They do not even hesitate to invest dollars on their business website. A number of small businesses have already got a website for their business today. In this competitive business world, a professional business website can help you at least to stay in the game. By not being online, you are already giving people reason to go to your competitors.
You are providing the people in need of your products/services an additional means of contacting you.
Let’s face it, every business owner regardless of how big or small the business is, knows that it can sometimes become quite difficult to get back to all prospective clients right away. So why not give them the option of scrolling through your finished projects, and give them something to desire. From there, once they have decided that you are the business they want to hire, give them an option to send you an email straight from your website. People like simplicity and convenience and having to copy your email from your website and then paste it into their email provider is, well, inconvenient.
Your potential customers are online
According to a recent report, the number of internet users worldwide is more than 3.17 billion. Digital marketing has evolved a lot in recent years and higher the expectations of consumers. With every business online, people browse the internet to search products and services and then go for actual purchase. More than 90% of those users purchase something or contact a company for queries. By not having a business website, you are losing lots of potential customers and possible business opportunities. So, get a website for your small business today.
Your website and social media accounts are accessible 24/7:
Think about this for one second. How convenient would it be for you to have potential clients shopping around your website for the products or services they want/need, while you are asleep? You wake up the next day to 5 or 10 emails asking you about your products or services that you would not have if not for your website. This has happened to me on countless occasions. When those emails come in, you can answer them back in just a few short minutes while you are having your morning coffee to schedule phone calls, appointments, or estimates. The beauty of it all is that you are making it significantly convenient not just for you, but for your customers.
Websites are now the ultimate credibility piece. The lack of a website will make customers question your fundamental business savvy. You just can’t be serious if you don’t have a website because it is the most basic of customer service tools — even more so than that other ubiquitous promotional tool, the business card.
You might be a small business serving a local community now. There’s no doubt that people of your community are well aware of your business and services. Are you happy with that? Don’t you want to expand your business in a larger market? I am pretty sure that you do. A business website provides an amazing opportunity to small businesses like you to come in front of the world and grow your business exponentially. People from all over the world can visit your website. This shows that they have an interest in your business. Make sure to take advantage of this.
Reduce Advertising Cost
Without a proper advertising of your business, it is hard for any business to survive. For business, especially small businesses like yours, advertising on newspapers, televisions, and radios can be quite costly. In such a situation, a website can be the only affordable option. Come up with special offer and coupons for your services and share them on all social media platforms. The more your share, the more success you are likely to get.
Customer Service and Support
Your website can help your customers with lots of queries without having them to call you. Besides, information about you, your products and services consider adding pages for FAQ’s, client’s testimonials, pricing, recommendations, and directions to your business location. In addition to that, a form or live chat on your website can make it easier for them to contact you regarding their queries. Better customer service and support not only keeps your customers happy but, it also makes your customers recommend your business to their relatives and closed ones.